Let’s explore strategies for leveraging brand photography to enhance social media presence, increase engagement and drive conversions.
We’ll show you how to use images, what kind to use and — most importantly — when to use them. We’ll be heavy on specifics in order to give you a clear understanding of the concepts covered.
What Kind of Photos?
Having a relevant photograph in your arsenal or having the ability to get one done quickly will allow you to catch the trend before it floats away.
Educational or resourceful images boost your company’s credibility but also help drum up engagement across social media platforms.
Professional photos are obviously best. When everyone else is using amatuer photographs, yours will stand out because of their higher quality, better composure and professional execution.
Hundreds of millions of photos are posted on social media every day. To make yours stand out and to get your audience to engage, it’s important to use professionally shot, edited and managed images.
How to Use Them
Knowing what’s trending will allow you to tap into a fast flowing current and siphon off plenty of eyeballs for yourself.
Join a trend and your post will be included in the content available to all the people looking for posts on the trend.
Just be sure to think about how your post will add value to the topic. Don’t just post to post.
Be creative and post something interesting that will attract readers and advance the narrative, not just be derivative of what’s already out there.
Be Regularly Active
To make the most out of social media, it’s necessary that you are consistently active.
But, don’t overdo it.
Posting content at regular intervals will be helpful and keep your readers engaged. Your readers will view you as an authority on the topic if you are regularly posting educational, well-informed and knowledge-based content.
Serve Your Customers
If you’re using social media to attract business, then keep things professional. Posting funny pictures and videos will not help your business if you aren’t proactively engaging with your customers, addressing their needs and attending to their complaints.
Also pay attention to what your customers are saying on social media about your business, your attitude and your product, and react positively and in a helpful manner when interacting with customers and potential customers.
The more high-quality your images are the more credibility you’ll have built up for yourself and the easier it will be for your customers to trust you. This will pay dividends down the line because you’ll have earned the benefit of the doubt.
Audit Results
Monitoring and auditing your social media campaign results through analytics is crucial to your business. This helps you understand what is going right for your campaign and what isn’t working.
Use data to tweak performing and non-performing photographs to optimize engagements. Analytics also help you understand your audience and respond to them more effectively.
Interact
Social media platforms are primarily for social networking. You have to connect with people, have conversations and listen to them. Reaching out to your audience is as essential as creating attention-worthy posts.
By building relationships with your audience, you’ll make them feel understood and show them that your business cares about helping them address their needs, all while generating brand loyalty and word of mouth publicity for your brand.
Promote Your Accounts
Promote your social media accounts so that more and more people discover them.
Encourage your family and friends to promote and interact with your social media accounts. This will create a ripple effect and can increase the reach of your social media presence.
You can also stimulate engagement by using a call-to-action (CTA) in your posts.
Posing a question, posting a poll, giving the audience a chance to chime in or letting them offer their opinion makes your posts harder to ignore and easier to react to.
Reactions and engagements also help promote your account because of the nature of the way algorithms respond to content.
Use Tools For Maintenance
Use tools that make managing your posts easy. There are tools that can post simultaneously on all of your social media accounts.
Check out CinchShare, Hootsuite, Sprout Social, eClincher and Social Pilot. Tools like these allow you to pre-plan and pre-schedule your social media posts ahead of time so you can spend more time actually doing the work that you do best.
When to Post
The recommended number of posts is between two and four per day. You should keep that in mind and then stick to the recommended times of day. Make sure you’re posting at least once in each of these Eastern Time time slots.
X (Twitter)
According to the audience.
Business to Business (B2B): Between 9 AM and 4 PM Monday or Thursday
Business to Consumer : Around 12 PM and 1 PM Monday through Wednesday
Software companies: Between 9 AM and 4 PM Monday or Thursday
Media: 6 AM to 7 AM, 11 AM, 7 PM to 10 PM
Nonprofits: Between 9 AM and 4 PM Monday or Thursday
According to the audience.
B2B: Between 9 AM. and 2 PM Tuesday through Thursday
B2C: Around 12 PM Monday through Wednesday
Software companies: Between 9 AM. and 2 PM Tuesday through Thursday
Media: Between 8 AM to 10 AM and at 5 PM Monday through Friday
Nonprofits: Between 9 AM and 2 PM Tuesday through Thursday
According to the audience.
B2B: Between 12 PM and 1 PM, 5 PM to 6 PM and 8 PM to 9 PM Monday through Friday
B2C: Around 8 AM, 1 PM and 5 PM Monday through Friday
Software companies: Between 12 PM and 1 PM, 5 PM to 6 PM and 8 PM to 9 PM Monday through Friday
Media: Around 9 AM, 12 PM and 3 PM Monday through Friday
Nonprofits: Between 12 PM and 1 PM, 5 PM to 6 PM and 8 PM to 9 PM Monday through Friday
All audiences are the same.
Between 8 PM to 11 PM and 2 AM to 4 AM Fridays and Saturdays
According to the audience.
B2B: Around 8 AM, between 10 AM to 12 PM and around 6 PM Monday through Friday
B2C:Around 12 PM Monday through Friday
Software companies: Around 8 AM, between 10 AM to 12 PM and around 6 PM Monday through Friday
Media:Around 8 a.m. Monday through Friday
Nonprofits: Around 8 AM, between 10 AM to 12 PM and around 6 PM Monday through Friday
When Not To Post
There are a few days and times that your audience is rarely on social media. It’s important to post when you’re confident users are logging into these platforms and actually viewing your posts. Otherwise they may never see them.
Times and days to avoid posting on each social media channel:
Twitter: Before 4 AM and after 10 PM each day, especially Saturdays
Facebook: Before 7 AM and after 9 PM each day, especially Sundays
Instagram: Before 6 AM and after 9 PM each day, especially Sundays
Pinterest: Between 5 AM and 4 PM each day, especially Monday through Friday
LinkedIn: Before 4 AM and after 8 PM each day, especially Sundays
Get to Work
If you follow these steps, you’ll be well on your way to improving your social media presence and making your posts work for you!
Of course, if you need a new gallery of brand photographs to help you fill out all your posts, we hope you’ll reach out to Taylored Photo to schedule a brand photography session.
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