Every time I see my client’s success grow following one of our brand photography sessions, I’m inspired to help even more like minded individuals.
I love helping people build their brands, make an impact on their audiences and showcase their skills and products.
New images for social media channels, digital marketing efforts and traditional advertising pieces (brochures, business cards, handouts, direct mail) pay off for them every time.
I recently worked with Rachel Shippee, a personal fitness trainer who wanted to strengthen her business.
Through a little pre-planning and some pointed styling and posing cues, she and I were able to capture some fantastic brand images that have added muscle to her marketing and sales efforts.
Here is the story of her brand photography session.
Planning
We started by having a conversation about what she wanted her photos to accomplish for her. She told me about her journey becoming a personal fitness trainer, how she felt that she had reached a plateau and why she wanted to keep pushing and building on her success.
She wanted to boost her online training platform, in addition to securing more images for her marketing materials.
The digital environment she was creating for her clients was a way for her to reach more clients, maximize her time and add new revenue streams to her business.
This is a classic case of working smarter not harder, and I was eager to help make her vision a reality.
Styling
In Rachel’s case, brand photography for fitness trainers meant more than just a couple of shots of her working out, spotting her clients at the benchpress and doing some advanced yoga poses.
Her online training program offers tutorials and lessons, so she needed photos to demonstrate the powerful moves her clients would be tasked with performing.
We built a list of needs and kept the photo style consistent from one to the next so they would be recognizable and cohesive for her audience. She and I wanted a uniform and professional look to emphasize the credibility and authority of her training.
Rachel knew that photography was her ticket to greater marketing success but had never done a brand photo session. She was feeling a little lost and clueless about the process.
A fitness enthusiast myself, I was able to make her feel at ease by offering useful wardrobe, location and lighting suggestions. This gave her confidence that we’d ultimately get the images she was craving for her brand.
Posing
Posing came naturally to Rachel during this photo session. She was used to giving instruction to her fitness clients, so she understood how important it was to listen to the photographer and follow my posing cues.
We started with the basics then added in more advanced techniques as we both got loosened up. We were able to build a well-rounded gallery of images during our session.
We worked through the list of photos she needed for her training platform, too. These were a little more structured than the natural workout photos and provided Rachel with a versatile collection she could activate for multiple uses.
Results
Rachel really enjoyed her brand photography for fitness trainers session. She said it was fun to do, and would “unquestionably” do it again when it’s time to refresh her images.
The collection of professional brand images she now has is super valuable for her and the continued growth of her business.
Rachel says, “The pictures turned out great, and they have definitely brought more attention to my posts and provided a level of professionalism I was missing.”
Before she contacted me, and even during our session and post-production timeline, Rachel says she didn’t realize how much she needed a brand photography for fitness trainers session, nor how valuable to her the resulting images would become in strengthening her brand.
Going above and beyond my clients expectations is what Taylored Photo is all about. I’m glad Rachel is happy with the photos we captured together, and I love watching her business grow in all of the ways she was looking for when she first came to me with her initial vision.
If you’re a personal fitness trainer who could benefit from brand photography, I highly encourage you to do yourself and your brand a favor by scheduling your own brand photography for fitness trainers photo session. The impact can be exponential.
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