Instagram is a powerhouse of a social media platform for your business to exist on. With so many active users and potential customers of yours, you have to leave a lasting impression.
The best way to do that is constantly reminding them of your brand through engaging content. That could be through pictures and videos, creating reels from scratch, and posting every day to get attention.
When there are other things to focus on in your business, Instagram can be difficult to balance if you don’t know the right hacks to shoot and schedule content over a long period. In this article today, we’ll share with you secrets on the easiest way to create content for up to 90 days.
Ready? Let’s get started to build your brand on Instagram!
How is 90 days possible?
The best way to get content to cover a 90-day period is by organizing one branding photo session.
A good branding photo session can allow you to post for up to 3 months with a range of different content. On average, for 5 days a week, across 4 weeks, you’ll need 20 videos or images per month.
Our mini session branding photo package the ultimate solution to score a whopping 90 days’ worth of top-notch content.
Then you just schedule the posts using a social media management tool, like Buffer or Hootsuite, for a 3-month period. It’s simple.
How to get the content?
First things first, before anything gets started, you have to organize a branding photo session. Leading up to or on the day of your photo session, you should let your photographer know what you need the photos for.
It’s also worthwhile planning in advance typical themes or topics you want to feature on your Instagram posts. The posts could be related to your products, services, brand, lifestyle, or anything else.
To gain inspiration, you might want to check out Pinterest boards or see what your competitors are doing. Then before the photo session goes ahead, briefly create a content calendar for the next 90 days with a rough outline of what type of photos will be posted on a certain date.
Top Tip: To ensure you have a good variety of content, you should aim to get your photographer to take shots and videos from different angles and locations.
Top tips for creating 90 days of content with Canva
Canva is a great software; there are multiple ways you can utilize it to help create top content for 90 days.
Here are some ideas:
1. Learn Canva’s features
Before creating any Instagram content, you might want to learn about all the different design types Canva has. Instagram, in particular, has various options from posts, stories, ads, squares, and animations!
2. Use templates
One great way to extend your content across 90 days is by making the most of Canva templates. Once you’ve decided on your post type, Canva has a bunch of templates that allow you to add your photo in. For instance, they have a range of promotions, holidays, invites, and more; the options are endless. With Canva having so many templates, a lot of time can be saved allowing you to create content quicker!
Tip: You can easily create bulk images on Canva in up to 5 minutes.
3. Try out their designs
Another way to change the post type is by experimenting with Canva’s design elements. When using Canva, you’ll find various design images like illustrations, shapes, icons, lines, borders, and more. Try playing around with them on your image and template to make each post look different. Doing this will allow your posts to look visually appealing.
4. Include your brand elements
When designing your posts, one thing you must include and not forget is your branding. If you have a specific color scheme or brand guideline, don’t forget to add them to your photos. Use similar fonts, colors, and layouts that resemble your brand. Remember to add your logo when appropriate.
5. Grids and alignments
Normally when creating content for Instagram, you must resize it often to get it right. If you don’t use Canva, you must use resizer tools. However, if you plan on using Canva, it contains built in grids and alignments. These tools help you maintain the right size for the post, the spacing, alignments, and proportions, helping you make your content look professional.
6. Add animations and effects
If you like the same photo and want to reuse it, you can make it look different by adding animations and special effects. On Canva, you can add graphics, stickers, and videos to a post. So try to play around and see what different content you can create to make each post look unique.
8. Invite others to collaborate
Finally, if you’re stuck with ideas and have other team members, you can always invite them to collaborate. When creating content, in the right-hand side of Canva in the corner, there’s an option to share with other people in your team and edit and create.!
Final thoughts
Overall, planning 90 days of content for Instagram is relatively straightforward and can allow you to focus on other aspects of your business. Just remember to have your content creation calender, a good scheduling app and a brand photoshoot. Once all of these are in place, watch your engagement rates begin to soar!
Remember, if you’re creating content for Instagram, try and vary your content. Don’t just send static images for posting; add different graphics, videos, reels, and more using editing software like Canva to generate the most engagement.
If you’re stuck for content ideas, we can help you with a brand photo session. On the other hand, if you’ve shot it and are ready to schedule it across a 90 day period, follow these tips to streamline your posting.
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