Successful small business owners stay on top of marketing trends and capitalize on what’s catching people’s attention. These days the most effective marketing tool is your social media feed. Sharing your passion, your dedication and the attention to detail that you give your work can connect you with new customers in ways that traditional advertising never could.
But who’s got time to brainstorm, create, post and manage all that social media content? If you’re already burning the candle at both ends, working day and night and giving your weekends and holidays over to your bottom line, then you need to know about a solution that’s going to knock your socks off.
Chances are you’ve heard of content creators, right? But did you know they aren’t just goofs on the internet making viral videos of impossible trick shots or unbelievable thrift store finds?
The newest kind of content creator, and one that has genuine staying power, is something I call a Behind the Scenes Videographer and Photographer. Other people call it a social producer or a digital concierge.
If you’ve been scrolling through YouTube, TikTok or Instagram in search of marketing inspiration, chances are you’ve seen hundreds of posts that were shot, or edited (or both) by a content creator. But you may not have realized that’s where this sort of stuff is coming from. Look for candid pics and vids native to a vertical format that show more of what goes on behind the scenes of a small business besides what a traditional photographer or commercial producer would capture.
Businesses that look like they are doing it right are actually hiring Behind The Scenes content creators to shoot these clips and pics for them. It’s a really hot marketing trend right now and something you won’t want to miss out on.
More Must-have Media Than Ever Before
Taylored Photo has our very own Behind The Scenes specialist. I love educating people about this content creator role and how it can enhance the content you’re using to market your small business.
It’s important to state that our Behind The Scenes (BTS) service doesn’t replace a traditional photographer or videographer. You’ll still want to work with one of those to get things like headshots and personal branding photos for use on your website as well as your socials. I recommend booking a camera person in addition to the work you’re getting from a professional photographer or videographer.
While traditional photogs take pictures with a powerful large-bodied pro-level camera (or cameras) to deliver high quality images for display on printed marketing materials, billboards, and websites, BTS photogs use a smart phone to create media that can be delivered quickly and uploaded and put into use within hours not weeks.
Essentially, it’s a batch of raw photos and videos small business owners can get their hands on right away so they can speedily share pics and flics of their services in action. No more waiting for the traditional photos that have to be processed, edited, uploaded or printed. You can still get those of course, but now you can get some shareable goodies before the cement is even dry on that fence you just put up.
Imagine having my BTS videographer come to your job site, act as your own personal documentarian and then hook you up with the social media gold you can’t get by propping your phone against a tile saw while remodeling a bathroom or using a selfie stick while trying to install a garage door spring. A BTS camera person is going to make it look a heck of a lot better than you could yourself.
What You’ll Get
Depending on which coverage option you choose, our social media expert will be with you for up to 6 hours at a time. Their job will be to capture behind the scenes, raw and unedited pictures and video. You’ll get up to 100 pieces of content from each booking. Use the clips and raw photos however you like.
Here’s a sample of the kind of clips you can expect to receive.
Think of the Behind The Scenes service like being able to hand off your phone to your apprentice so that they can snap some pictures and take some videos for you. With a dedicated BTS shooter by your side you won’t have to ask, “Are you getting this on camera?”
Yes! We’re recording. We got you.
When You’ll Get It
I know you can’t wait to get your hands on this social media gold, so we’ll be sure to send it your way within 48 hours. You’ll get between 30 and 100 pieces of content, depending on the coverage option you choose. Then it’s up to you to put it to use and post it however and wherever you want.
What You Can Do With It
The short answer is anything you want. We’re just here to capture it for you so that you have the files to work with. Add some music, slap on some digital stickers, splice clips together, take screengrabs and piece posts together to your heart’s content.
Check out a reel one of our recent clients, made with some of their BTS files.
This is how you can fill your feed with all the scroll-stopping posts you’ve seen on TikTok, YouTube or Instagram. They can only look this professional if you’ve got a dedicated person to capture it in the first place.
Make Your Media Plan Complete
Now that you know what it’s all about, I hope you’ll be as excited to book a Behind The Scenes content creator as I am to offer it. Give me a call, let’s get to work!
