Whether at home, in your office, or on the go, Pinterest is the ultimate platform to help you plan your branding photo session.
It’s free, packed with many benefits, and a buzzing hotspot for inspiration from content creators across the globe.
If you’re unfamiliar with it, this step by step guide will help you plan for a branding photo session that’s effective for building your brand.
Using your brand guidelines as a reference allows you to stay on track and on brand. Haven’t yet nailed those down? Get started with our branding checklist here.
Using Pinterest for planning
Step 1: Setup an account.
If you don’t have one yet (it’s free).
Step 2: Create a mood board
Before browsing Pinterest, you’ll want to create a digital mood board first.
A mood board is basically a combination of images, videos and concepts you like gathered in one place, which you can refer back to for your photoshoot to gain inspiration.
When creating it, give it a quirky name like my “My Epic Brand Photo Session” or something fun like that.
Step 3: Search
Use the search bar to find photos. For example, “woman working at laptop”.
If you’re looking for standing poses, try using search terms like “woman standing poses” or if you’re looking for happy expressions, try using “woman smiling poses”.
Another option is “brand photo shoot poses”.
Step 4: Pin Photos
Pin photos you like to your inspo board.
Top Tip: Remember to add descriptions to your photos later when adding to further help with your brand photo session. You might even want to create separate boards based on different elements of your brand photo session.
Step 5: Board Review
Once you’ve got your mood boards and pins gathered, you’ll want to review them.
Take some time to look at your board for themes, patterns, colors, layouts, and more.
See if there have been any common trends that you would like to help guide you on the style of photo session you want to create.
Step 6: Share with your photographer
Once you’ve got an idea of the types of photos you like, props, accessories, poses, vibe, and aesthetic, you’ll want to share them with your photographer to discuss.
When sharing, remember to speak about the images, poses, and concepts and why you like them.
Then together, you can see how to adapt them and make them fit your brand photoshoot.
Another way you can add to your board is by saving images from your phone or computer.
To do this, you’ll want to add the Pinterest save extension.
This extension allows you to save any image from a blog, website, social media site, or anything else as inspiration and pin it later to your board.
On Pinterest, it’s quite easy to stray off topic and lose track of your original goal.
Pinterest can be like a rabbit hole full of enticing content, so keep your pins relevant to your brand.
Try not to go for the recommended pins on Pinterest, as they’re not always appropriate.
Top Tip: When pinning to your board, perhaps keep a list of your brand guidelines nearby to help you stay on track.
Overall, Pinterest is a great platform for inspo for your upcoming brand photo session.
If you want more inspiration or want to book a branding photo session, schedule one with us.
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