Social media is essential for small businesses to market and grow their brand online.
By offering a direct line to your audience, social media is an ideal format to share your brand’s story, highlight your products and services, and connect live with your customers.
Unfortunately, the challenges small businesses face on social media are as significant as the benefits. With all brands taking advantage of the benefits of social media, it’s really easy for your business’ message to get lost in the noise.
Good brand photography will help you stand out online. Social media is a visual medium where compelling imagery is pivotal in capturing the audience’s attention.
Your brand photographs impact customers’ perception of your business. Creating high-quality, relevant, and visually appealing images will grab attention, helping you stand out from the competition.
Further, well-shot photos are more likely to be shared, extending the reach and impact of your social media efforts.
Planning Brand Photography for Social Media
To optimize your brand photography for social media, you must first create a social media strategy. Start by identifying the message and emotion you want to convey to your audience.
Consider the aesthetics, color schemes, and compositions that reflect your brand’s personality.
Next, plan a diverse range of images, from product shots to behind-the-scenes, to have a variety of agile image options.
Lastly, create a content calendar to schedule and maintain a consistent and engaging online presence, keeping your brand photography fresh and relevant. You can read more about using brand photography on social media here.
Hire a Professional Photographer
A professional brand photographer will ensure that your photographs are optimized for social media success.
Professional photographers offer the expertise to capture your brand identity visually but appeal to your target audience on social media. When selecting a photographer, choose someone whose portfolio resonates with your brand’s aesthetic and ethos.
A good professional photographer will have a diverse portfolio showcasing their ability to capture various styles, moods, and subjects. Look for a photographer who can adapt to your specific branding needs.
Professionally taken photographs capture the subtleties of your brand’s personality, from the seriousness of your craftsmanship to the lightheartedness of your customer interactions.
By offering a variety of images, professional photographers provide a rich library of content for your social media marketing strategy, ensuring that every post is seen, felt, and remembered by your audience.
You’re not just getting optimized social media images with a professional brand photographer. You’re investing in a visual identity that speaks volumes about your brand.
Format Brand Photographs to Social Media Specifications
Every social media platform is different. Each offers a unique set of photography specifications to ensure the highest quality display on their platform.
Unfortunately, these specifications are not uniform, and they often change. To ensure full social media optimization, you must understand these specifications. You can find guides online with the specifications, but here are some of the most common:
Facebook:
● Profile Picture: 180 x 180 pixels
● Cover Photo: 820 x 312 pixels
● Shared Image: 1200 x 630 pixels
● Shared Link: 1200 x 628 pixels
● Event Image: 1920 x 1080 pixels
Instagram:
● Profile Picture: 110 x 110 pixels
● Square Photo: 1080 x 1080 pixels
● Landscape Photo: 1080 x 566 pixels
● Portrait Photo: 1080 x 1350 pixels
● Stories: 1080 x 1920 pixels
X (Twitter) :
● Profile Picture: 400 x 400 pixels
● Header Photo: 1500 x 500 pixels
● In-Stream Photo: 1600 x 900 pixels
LinkedIn:
● Profile Picture: 400 x 400 pixels (minimum)
● Cover Photo: 1584 x 396 pixels
● Shared Image: 1104 x 736 pixels
● Shared Link: 1200 x 628 pixels
Professional photographs work with these specifications every day. We know not only how to take photographs that will resonate on these platforms but also how to format them for optimal quality and engagement.
Create Consistency with Editing
Consistency in brand photography establishes a recognizable and coherent visual identity across all your social media platforms.
Visual consistency builds brand recognition, making it easy for your intended audience to recognize and remember your business.
Consistent styles, color palettes, and overall aesthetics reinforce your brand’s message and values, creating a strong and unified brand story.
For small businesses, this uniformity in visuals enhances credibility and professionalism, fostering trust and loyalty among the audience.
Professional brand photographers play a crucial role in building a consistent brand presence for your business.
We leverage our artistic and technical expertise to create images that align with your brand’s aesthetic and message. We’ll use backgrounds, props, and poses to maintain uniformity in style, tone, and quality, no matter the shot.
We don’t just stop there. We’ll help you create a photography style guide to ensure consistency now and into the future.
Leverage Technical Optimization Strategies
Beyond the visual appeal and aesthetics of your photographs, to truly succeed on social media, you also need to leverage technical optimization strategies.
One often overlooked strategy is to optimize images for search engines. Search engines index images from social media. Utilizing alt tags and title text with relevant keywords can significantly improve your content’s visibility both on and off your social media platform.
Furthermore, alt tags are essential for accessibility, especially for users who have visual impairments, rely on screen readers, or have their images disabled. Alt tags should accurately describe the image content, while title text can provide additional context or call to action.
Your brand photography should also be optimized to engage your audience actively. Integrating relevant hashtags can expand your content’s reach to a broader audience and build community. Including a clear and compelling call-to-action (CTA) in your posts encourages user interaction.
Compelling CTAs boost engagement rates and increase the ROI on your social media marketing efforts. Every social media platform uses a unique algorithm and best practices for image and text optimization, so tailor your strategy accordingly. Your brand photographer can help.
If you’re ready to get more out of your social media efforts, our expert brand photographers are here to help. We specialize in social media photography. We’ll ensure that you make a lasting brand impression online. Get started now by reaching out below.
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