Some things never change. Marketing is not one of those things.
Capturing clients is an ongoing, ever shifting process that is not only constantly changing, but also something that you need to always stay on top of. But it’s not easy, and there’s no one-size-fits-all solution.
There almost was, once. Starting in the 1960s and extending through the mid ‘90s something did come close. The Yellow Pages were so pervasive that in the 1980s 50% of Americans used the directory every day. I’m not saying internet search directories are less pervasive. But it’s important to note, that simply placing your name, number and address (or possibly a small print ad) in the Yellow Pages used to be enough to get all the attention your business needed. That’s no longer true.
Digital has taken over, and it’s not just search directories like Google. Your presence is needed on Facebook, TikTok, Instagram, Pinterest, YouTube…. And all these new digital sites need more than just your business’s name and a phone number.
You need content, and lots of it. This blog will share reasons your small business needs a content creation service subscription to help you feed this need.
- Making the Phone Ring is Harder Than Ever
It used to be that the telephone was king. Put an ad in the Yellow Pages and the phone would start ringing.
The average listing in the Yellow Pages included very basic information. Can you imagine giving potential clients just your name and number and getting their business nowadays? It’s not happening. Unless you work in a small town, you’ve been in business for 40 years and everyone in town knows and trusts you.
People want to see you, learn about your business philosophy, see your creation process, hear about the materials that go into your products, identify where ingredients are sourced from and connect with your messaging. Maybe then they’ll pick up their cell phone and call you, or DM you, or fill in a contact form on your website.
- Engaging Content Gets More Leads
Increasing sales leads is more art than science. And it’s more often than not a visual art form. You and your small business need engaging pictures and videos that show and tell your audience your story. This is true no matter what platform you’re on. Whether you prefer Instagram, TikTok, Facebook or YouTube, you need lots of pictures and videos.
But not just any pictures and videos. Stock photos and video won’t do the trick. Poorly made videos and sloppy photographs won’t cut it. You need the good stuff. To be engaging, your content needs to be original, relatable, informative and eye-catching.
Stock photo and video sites thrive on having thousands of images available for a low fee. Type in a fairly vague search term on one of these sites and you’ll get a selection of generic pictures, with generic people, doing generic activities that closely resemble the experience they’ll get when they purchase your product or service.
For graphic designers, wading through thousands of images to find just the right one can be a nightmare. It’s a time consuming, boring and tedious process that yields unsatisfying results. All graphic designers would much rather be able to do a dedicated photo shoot. Trust me.
How to Set Yourself Up For Success
Now you know that you need original photos and videos. But, where do you start? How do you get this incredible content?
The best place to score truly original content that will tell your story and make you stand out in the overcrowded digital marketing landscape is through my Starter Days and my new content creation subscription service which I call the Content Launchpad.
Make My Day Media is pioneering this easy, time-saving method of creating customized content for small businesses looking for an answer, not another empty promise.
Start by signing up for one of my monthly Content Membership Starter days. Each month, we meet at a different Las Vegas location where you’ll have your chance to capture high-impact visuals including professional headshots, engaging videos, and dynamic content for your website and social media.
Once you’ve gone through this introduction to content creation, you’ll be ready to sign up for my Content Launchpad. This subscription service includes all the best parts of brand photoshoots in a much more accessible format. You’ll participate in quick, streamlined sessions designed for entrepreneurs who need fresh photos and reels for social, month after month.
It’s the smarter way to stay visible with scroll-stopping photos and reels—without the overwhelm. And it’s the easiest way I know to help you keep your visuals fresh and aligned.
Sign Up Today
I can’t wait to see you at our next monthly Starter Day. We have so much fun helping each other out, encouraging our fellow small business owners, and capturing amazing content. If you’ve already been to a Starter Day, what are you waiting for? It’s time to sign up for the Content Launchpad.
Sign up here Content Launchpad Membership | MTaylor Inc Online Shop