If you’ve started a business without putting some thought into advertising and marketing, you’re more likely to become a statistic than a success story. According to ChamberofCommerce.org, 18% of small businesses fail within their first year, while 50% fail after five years and approximately 65% by their tenth year in business.
Benefits of a Core Content Kit
Given those bleak realities your small business doesn’t have time to waste. If you’re waiting to get usable marketing content until everything feels “ready”, you cold be in for disappointment. By the time you get around to it, it could be too late. If you have a small business, you need photos and videos to market and advertise, RIGHT NOW.
It’s a good idea to be marketing in parallel with development. For example, you can make announcements and updates about upcoming developments, sneak peaks and previews before you even have a product to sell. If you’re a service business this is true too. As you’re ramping up your availability for potential clients, you should be giving them the news about the open slots on your schedule and making your calendar available for bookings.
Anything you can do at this stage will boost your small business. Taking the first step in the right direction is crucial. A Core Content Kit is just the thing your small business needs to get moving towards early success.
What is a Core Content Kit?
The Core Content Kit is a solid foundation of photography and video assets you can use to make sure you are showing up professionally from day one. An actor wouldn’t get very far starting their career without a headshot. That’s an obvious example, but you want to use your smile to attract eyeballs to your business too. Of course headshots are just one piece of the Core Content Kit.
Here’s the list of the pieces you’ll want for use on your website, social media channels, business proposals and beyond.
- Headshot
- Lifestyle image (working, candid, etc.)
- Hands-in-action image
- Tools-of-the-trade image
- Brand flat lay or mood-setting photo
- Vertical and horizontal crops for flexibility
- Location-based image for local connection
- Behind the Scenes or Values-driven image (e.g. journaling, creating, meeting)
Priority #1 Should Be Your Brand Visuals
Many people think once they have a logo made, they’re done. But your business name and logo are only the beginning of your business’s brand. Your brand identity also consists of brand mission statement, vision statement, values, brand voice, brand messaging, brand story, color palette, fonts, logo and more.
Brand visuals are not limited to photographs, but photos are one of the easiest to secure and easy for your audience to gravitate to when you put them to good use.
My team and I have made getting the photos you need easier than ever by introducing the Content Happy Hour.
What is Content Happy Hour & Content Membership?
Content Happy Hour is a relaxed, fun, and productive creative photo and video session with my team and I in which we make sure you walk away with usable visual assets in 60 short minutes.
Each month, we meet at various Las Vegas locations—your chance to capture high-impact visuals: professional headshots, engaging videos, and dynamic content for your website and social media.
Past locations have included the Downtown Container Park, Bottega Exchange, Rooting For You, and Suite 150.
During the Content Happy Hour you’ll get the chance to turn your expertise into marketing gold, by putting yourself and your knowledge on display. We’ll help you make videos that show you being yourself. The best part about the Content Happy Hour is that by attending you can score almost everything you need from the Core Content Kit. At the end of one session you might only be pissing a couple pieces. In any one particular session, for instance, we may not have time to do a flat-lay.
If we don’t get to everything, you need more, or you want to repeat the process to keep your content fresh, then the Content Happy Hour can be supplemented by signing up for the Taylored Photo Content Membership.
This subscription service includes all the best parts of a traditional brand photoshoot in a much more accessible format. You’ll participate in quick, streamlined sessions designed for entrepreneurs who need fresh photos and reels for social media, month after month.
It’s the smarter way to stay visible with scroll-stopping photos and reels—without the overwhelm. And it’s the easiest way I know to help you keep your visuals fresh and aligned.
Get In Touch, I Can Help
If you’re an overwhelmed small business owner the Core Content Kit will simplify the process and get you back on track. If you’re a non-visual thinker, we do the thinking for you and give you ideas of how to get the photos you know you need but know nothing about.
If you need help building your Core Content Kit, let’s talk. I can guide you to the right photography solution for your small business.
